Posts in style
Valentine's Day Gifts under $100

For this post, I talked with Frank and got his input on gifts he's liked receiving in the past as well as items he has his eye on. He's a unique guy because he loves adventure and sports, so I've gifted Nike shoes, athletic watches and clothes, but he is also sentimental. He loves the gifts I've given that are unique and hand-crafted, so that is how I'll split up the post today - a section for quick and easy gifts to buy as well as gifts for the person who loves thoughtfulness and sentimentality. 

Read More
Early Spring Wish List

The days are getting a little longer and the sun is shining a little stronger. I'm a big advocate of being happy in the moment, but I am way too giddy about the spring season approaching. I've been searching online for deals and there are so many right now. I've come up with a short list of my top picks for a spring wishlist! Check that out below as well as a roundup of the best sales going on right now.

Read More
Engagement Photos

Mikki and Sam are close friends to Frank and I, so when they asked us to take their engagement photos, we were so excited! Over the years Frank has shot some beautiful pictures of them but this was by far our favorite shoot. 

Read More
Winter Coats

Growing up in the cold Tundra of North Idaho, I've always struggled with finding cute clothes to wear in the dead of winter. From down parkas to waterproof boots, I always had a hard time with staying warm and looking my best. Camel coats have been such a staple for me this season, because they keep you warm but are also thin enough to layer under a down parka for extra warmth. And voila, you take off the parka when you get inside to your dinner party and you're good to go.

Read More
The Power of Revolve

Revolve is rising above its competitors because not only does it cover clothing, but it also serves as an influence for consumers. Revolve Clothing has consistent and strong visual imagery on cross-platform content. On Instagram they continually post high quality photos highlighting their collaborations with the fashion blogger community. Each blogger holds a large social following and as they collaborate with Revolve, the brand gains those followers as well. With celebrities like Jessica Alba and Alessandra Ambrosio, Revolve gains the high esteem of the famous actresses and models.

Read More
How Pinterest Changed Fashion

t is bold to say - but it also true - that women and men conform societal standards. May that be in their relationships, jobs, future plans, or fashion choices. Up until the early 2000s, fashion was dictated by elite shows in New York or L.A. where a few select style gurus would tell the world what was 'hot' and what was 'not'. When something was in style, everyone felt pressure to add it into their wardrobe in some way or another - cue 90s grunge. That was until 2010, when Pinterest was born. Pinterest is a form of social network/bookmarking site where you can collect pins (usually visual) into your own boards. Hence the phrase 'pinning'. With over 10 billion pins across 100 million boards for women's fashion alone, Pinterest unleashed something completely contradictory - an individual personalized sense of style.

Read More
Why Millennial Women Trust @juliahengel

Unless you have been hiding away from social media for the past 5 years, you have undoubtedly noticed the market saturation of social media fashion or beauty bloggers on Instagram and Snapchat. Girls with tag lines such as Sincerely Jules or Gal Meets Glam are now modeling for clothing companies like Revolve and Nordstrom. But why are they suddenly so popular? Well first off, these fashion bloggers took advantage of the growing young social media savvy audience.

Read More